What Is Apex®?

Apex® is the AI-native digital experience platform from Cyberdunes. See what it covers, from publishing to AI visibility, and which teams it is built for.

2 min readUpdated 16 October 2026

Apex® in one sentence

Apex® is an AI-native digital experience platform (DXP) from Cyberdunes that helps your brand get found in AI engines and classic search, personalize experiences and win customers faster.

It brings content creation, publishing, SEO, AI visibility, marketing tools and hosting into one platform, so your team does not have to stitch separate tools together.

We also call it a CXMS (Customer Experience Management System): software that manages digital content and customer experiences across websites, mobile and other channels.

Why context matters for AI visibility

AI engines such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews cite sources they can understand. That means clear entities, structured data, consistent facts and pages that answer real questions.

Apex® shows how AI search sees your brand, then helps you fix what it misreads or misses, in the same place you publish.

What Apex® covers

Apex® follows a simple workflow: create, optimize, publish, get indexed, then measure and improve.

Content creation with an AI writing assistant inside the editor
Publishing to web, email, social and chatbots from one place
Classic SEO: XML sitemaps, schema, metadata, redirects and Google Search Console monitoring
AI visibility: prompt tracking, citations and sentiment across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews
Local listings management and MCP connections for AI assistants and agents
Marketing tools: offers, popups, newsletters and A/B tests
Hosting on AWS with security, backups and a health monitor

Who Apex® is for

Apex® serves small businesses, growing teams and larger enterprises. Small businesses usually start on the Basic plan, growing teams choose Standard or Premium, and organizations that need bespoke builds choose Enterprise.

Where to start

Read How Apex® Onboarding Works to see the five steps to launch, then Choose the Right Apex® Plan to match features to your needs.

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What is Apex®?

Apex® is an AI-native digital experience platform (DXP) from Cyberdunes that helps brands get found in AI engines and classic search, personalize experiences and win customers faster. It brings content creation, publishing, SEO, AI visibility, marketing tools and hosting into one platform, so teams do not stitch separate tools together.

What is a CXMS?

CXMS stands for Customer Experience Management System, another name Cyberdunes uses for Apex®. A CXMS is software that manages digital content and customer experiences across websites, mobile and other channels from one place, rather than spreading them across disconnected tools.

What does Apex® include?

Apex® includes content creation with an AI writing assistant, publishing to web, email, social and chatbots, classic SEO tools, AI visibility tracking, local listings management, MCP connections for AI assistants and agents, marketing tools such as offers, popups, newsletters and A/B tests, and AWS hosting with security, backups and a health monitor.

How does Apex® help with AI visibility?

Apex® tracks prompts, citations and sentiment across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, showing how AI search sees your brand. Because these engines cite sources they can understand, Apex® then helps you fix what they misread or miss, in the same place you publish.

What SEO features does Apex® have?

Apex® covers classic SEO with XML sitemaps, Schema.org structured data, metadata, redirects and Google Search Console monitoring. These features help search engines and AI crawlers find, read and index your pages, and they sit alongside AI visibility tracking so search and AI performance are managed together.

What is the Apex® workflow?

Apex® follows a simple workflow: create, optimize, publish, get indexed, then measure and improve. Teams write and optimize content in the editor, publish it across channels, rely on sitemaps and structured data to get indexed, and use analytics, SEO checks and AI visibility data to keep improving.

Who is Apex® for?

Apex® serves small businesses, growing teams and larger enterprises. Small businesses usually start on the Basic plan, growing teams choose Standard or Premium, and organizations that need bespoke builds choose Enterprise, so the platform can scale as needs change.

Can Apex® publish to channels other than a website?

Yes. Apex® publishes to web, email, social and chatbots from one place, so content created once can reach customers across several channels. It also offers MCP connections that let AI assistants and agents work with your content.

Where is Apex® hosted?

Apex® is hosted on AWS, with security protections, routine backups and a health monitor included. Hosting is part of the platform, so teams do not need to arrange and manage a separate hosting provider for their Apex® site.

Where should I start with Apex®?

Start with the Help Center guide How Apex® Onboarding Works, which explains the five steps to launch, then read Choose the Right Apex® Plan to match features to your needs. For a walkthrough with your own content, email sales@cyberdunes.com to book a demo.