Case Study · Hospitality
How The Majestic Suites Grew Revenue 65% With Apex®
Hotels lose direct bookings when guest data sits in separate systems. The Majestic Suites centralized guest data on Apex® and recorded 65% increased revenue.
73%
Improved Operational Efficiency
65%
Increased Revenue
Figures as published in the original Cyberdunes case study.
Executive Summary
Hotels depend on direct bookings, but The Majestic Suites could not personalize offers or keep guests engaged because its systems were disconnected and its technology was dated. Apex® centralized guest data, unified guest interactions across channels and automated repetitive tasks. The hotel improved leads and conversion, and revenue rose 65%.
Goals
- 01Personalize Every Guest ExperienceUse a single view of each guest to tailor content and offers across channels.
- 02Streamline Internal ProcessesTake repetitive manual tasks off staff so they can spend more time with guests.
- 03Grow Direct Enquiries and RevenueTurn more website visitors into direct enquiries and bookings, rather than relying on other channels.
Why Hotels Struggle to Win Direct Bookings
Hotel marketers compete for every direct booking. Guests plan trips through OTAs (online travel agencies), search and AI assistants, so the hotel's own website has to be easy to find and give a clear reason to book direct.
The Majestic Suites met guests through several channels, but each ran on its own system. Guest data sat in separate places, so the team could not see who a guest was or tailor offers to them.
Outdated technology added manual work. Staff spent time on repetitive updates instead of guests, and the hotel found it hard to turn website visitors into direct enquiries.
- 01Guest data spread across disparate systems, with no single view of each guest
- 02Limited ability to personalize content and offers for different guests
- 03Inconsistent guest interactions from one channel to the next
- 04Internal processes slowed down by repetitive manual tasks
- 05Outdated technology that made engagement hard to measure and improve
How We Run an Apex® Project for a Hotel
We start with the guest journey, from the first search to the post-stay email. Then we configure Apex® around it, so marketing, operations and front-of-house teams work from the same guest data.
- 01
Discover the Guest Journey
We reviewed every channel guests used and the systems behind each one to find where data and experiences broke apart.
- Channel and system inventory
- Guest journey map
- Data gap list
- 02
Design the Unified Experience
We planned how content, offers and guest data should flow across the website and other touchpoints.
- Experience plan
- Personalization rules by guest type
- Content and offer flow
- 03
Centralize Data and Configure Apex®
We brought guest data into Apex®, connected existing systems through its integrations and set up automated workflows.
- Centralized guest data
- System integrations
- Automated workflows
- 04
Launch Across Channels
We published the new experience with technical SEO, security and analytics in place from day one.
- Live guest experience
- Technical SEO setup
- Security and analytics in place
- 05
Measure and Optimize
We used Apex® analytics and A/B testing to refine offers, pages and lead capture based on guest behavior.
- Engagement reporting
- A/B tests on offers and pages
- Lead capture refinements
What Apex® Did for The Majestic Suites
Apex® gave the hotel one platform for guest data, content and direct marketing, with security and analytics built in.
- Answer-first introduction
- Specific facts with sources
- FAQ schema in JSON-LD
- Listed in llms.txt
- Customer Data ManagementBrought guest data from separate systems into one place to power personalized content and offers.
- Workflow AutomationAutomated repetitive tasks so staff could focus on guests instead of manual updates.
- Content ManagementGave the team one place to publish consistent content across the website and other touchpoints.
- Third-Party API IntegrationsConnected the hotel's existing systems to Apex® so data could flow between them.
- Lead and Conversion ToolsUsed popups, exit-intent offers, promotions and email marketing to turn visitors into direct enquiries.
- Analytics and ReportingTurned guest data into clear insights for operations and marketing teams.
- Technical SEOLaunched the new experience with technical SEO in place from day one.
- Security and ComplianceProtected guest data with TLS encryption (AES-256), DDoS protection and controls that support GDPR, CCPA and DPDP Act compliance.
Measured Results for The Majestic Suites
- 73%Improved Operational Efficiency
- Reflects the gain from automating repetitive tasks and centralizing guest data for staff.
- 65%Increased Revenue
- Reflects the revenue impact of better engagement, more leads and a higher conversion rate.
- 01A Better Guest ExperienceWith interactions unified and personalized, guests got a more consistent, personal experience from one channel to the next.
- 02Smoother OperationsAutomating repetitive tasks and centralizing data contributed to 73% improved operational efficiency.
- 03More Revenue From DigitalBetter engagement, leads and conversion led to 65% increased revenue.
- 04A Stronger Market PositionA modern, connected guest experience strengthened the hotel's position against competing properties.
Apex® brought our website, content, SEO and enquiries into one place. Our team publishes faster, our pages perform better, and we no longer juggle separate tools to run our digital presence. If you want a platform that makes growing online simpler, look at Apex®.
What Other Hotels Can Apply
- Centralize guest data first. Personalization and analytics only work when every channel reads from the same source.
- Treat the guest journey as one experience, from the first search through to post-stay follow-up.
- Give guests a reason to book direct, with offers and enquiry forms on your own website.
- Automate repetitive tasks so your team spends more time with guests.
- Measure engagement and conversion from launch, then keep testing offers and pages.
More Case Studies
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Case Study · EcommerceHow OM Books Raised Average Order Value 47% With Apex®20% Increased Conversion Rates
Solution Blueprint · Real Estate and Home RentalsHow Home Rentals Get Found and Booked With Apex®Apex® for Hotels
Want More Direct Bookings?
Tell us how guests find and book your hotel today. We will show you where Apex® can help.
What Happens Next
- 01Share your site and goalsYour markets, competitors and the prompts buyers ask.
- 02See Apex® on your promptsA 30-minute walkthrough of how AI search describes you.
- 03Get a plan and a quoteWe recommend the plan that fits, never a bigger one.
FAQs
Questions, Answered
Can’t find what you’re looking for? Our team is happy to help.
Who is The Majestic Suites?
The Majestic Suites is a hotel that serves guests from pre-booking through to post-stay. Guests reached it through several channels, each running on its own system, and the team relied on outdated technology for guest data and routine work. The hotel wanted to personalize every stay and turn more website visitors into direct enquiries.
What problem did The Majestic Suites solve with Apex®?
The Majestic Suites found it hard to personalize guest experiences, keep guests engaged and run internal processes efficiently. Its systems were disparate and its technology was outdated, so guest data was scattered and staff lost time to manual tasks. Apex® centralized guest data, unified guest interactions across channels and automated routine work.
What results did The Majestic Suites achieve with Apex®?
The Majestic Suites recorded 73% improved operational efficiency and 65% increased revenue after it moved to Apex®. Guests also got a more consistent, personal experience from one channel to the next, and the hotel strengthened its position against competing properties.
What drove the 65% revenue increase?
The 65% revenue increase reflects better engagement, more leads and a higher conversion rate. Centralized guest data powered tailored content and offers, while popups, exit-intent offers, promotions and email marketing turned more website visitors into direct enquiries. The 73% efficiency gain came separately, from automating repetitive tasks and centralizing guest data for staff.
Why do hotels struggle to win direct bookings?
Hotels struggle to win direct bookings because guests plan trips through online travel agencies (OTAs), search engines and AI assistants, so the hotel's own website has to be easy to find and give a clear reason to book direct. When guest data sits in separate systems, the team cannot see who a guest is or tailor offers to them.
How does Cyberdunes run an Apex® project for a hotel?
Cyberdunes runs a hotel project in five stages: discover the guest journey, design the unified experience, centralize data and configure Apex®, launch across channels, then measure and optimize. The work starts with every channel a guest uses and the systems behind each one, so marketing, operations and front-of-house teams end up working from the same guest data.
Which Apex® modules did The Majestic Suites use?
The Majestic Suites used Apex® customer data management, workflow automation, content management, third-party API integrations, lead and conversion tools, analytics and reporting, technical SEO, and security and compliance. Together these gave the hotel one platform for guest data, content and direct marketing.
How does Apex® help hotels win more direct bookings?
Apex® includes popups, exit-intent offers, promotions, lead generation forms, newsletters and email marketing, which a hotel marketing team can run without developers. Built-in technical SEO helps guests find the hotel's own website, and A/B testing shows which pages and offers convert best.
How does Apex® protect hotel guest data?
Apex® protects guest data with TLS encryption (AES-256), DDoS protection and controls that support GDPR, CCPA and DPDP Act compliance. For The Majestic Suites, security was in place from launch alongside technical SEO and analytics, which helps protect both guest data and the hotel's reputation.
Does Apex® work with the systems my hotel already uses?
Yes. Apex® integrates with third-party systems such as CRM, ERP and marketing automation platforms through its integration and API management capabilities. If a connection you need does not exist yet, the Cyberdunes team can build a custom integration so your existing tools keep working.
Can Apex® help my hotel appear in AI travel recommendations?
Apex® includes GEO (generative engine optimization) intelligence: prompt tracking, citation management, sentiment management and brand visibility monitoring across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. It also manages Schema.org structured data, llms.txt and local listings, so AI engines read consistent facts about your hotel. The Majestic Suites results came from guest data and conversion work, not AI visibility tracking.
What can other hotels learn from The Majestic Suites?
Centralize guest data first, because personalization and analytics only work when every channel reads from the same source. Treat the guest journey as one experience from the first search to post-stay follow-up, give guests a reason to book direct on your own website, automate repetitive tasks, and measure engagement and conversion from launch.