Astroturfing in Marketing
Manufactured buzz can look like real word of mouth. Learn how astroturfing works in Gen Z viral marketing and why it puts brand trust at risk.
- 1
- Article
- 10
- Categories
- 532,225
- Readers
Ideas Into Action
Product
Apex®, the AI-native digital experience platform that helps your brand get found in AI engines and search.
Meet Apex®Apex®
- Apex® Digital ExperiencePopularGEO-first CMS with built-in AI visibility tracking.
- Context IntelligenceNewResearch and write content AI engines cite.
- Case StudiesResults from brands running on Apex®.
- Our BrandsApex® and the other brands we build and run.
- Knowledge BaseStep-by-step guides and videos for Apex®.
Industries
Apex®One Platform to Publish, Measure and Fix AI Visibility.Discover Apex® Services
Product, design, engineering and GEO specialists who build and launch with your team.
Services OverviewWhat We Do
Start Here
Case studyThe Majestic Suites Grew Revenue by up to 65% With Apex®.Read the Case Study Masterclass
Corporate training in AI product management, design thinking, Agile and UX.
Masterclass OverviewPrograms
Workshops and Bootcamps
MasterclassHands-On Workshops Tailored to Your Team’s Projects.Book a Workshop Company
The Mumbai-headquartered team behind Apex®, building digital products for 700+ customers.
Company OverviewCyberdunes
Get in Touch
CareersHelp Build the AI-Native Platform Brands Use to Get Found.See Open Roles Browse by Topic
- SEO and AI SearchRank in search, get cited by AI.12
- Digital MarketingCampaigns, content and channels.10
- Product ManagementBuild products people want.9
- Business GrowthIdeas for growing a business.8
- Digital ExperiencePlatforms, CMS and DXPs.8
- AI for BusinessUsing AI to grow your business.6
- Tools and TechSoftware and how to use it.6
- Design and UXInterfaces users understand.5
Latest ArticleAI Visibility Metrics: 6 Formulas Your CMO Will Ask ForRead Article