The concept of drunk user testing has been adopted by many website developers and is increasingly becoming popular as customer experience teams try new ways to understand purchase patterns. But what exactly is drunk user testing? And how can it be beneficial for your website?
Drunk user testing is a method of evaluating whether or not your website design needs modification so that it adapts to a customer’s purchase pattern. But the only difference in this and other techniques is that the tester is intoxicated. What can be better than being paid for getting drunk, right?
Well, this approach simply runs on the belief that your website’s design should be easy enough to be accessed by a drunk user. You might think it is completely fine but you wouldn’t find out until you let a drunk user evaluate it. Drinks are often being served in business get-togethers but in this case, the user is specifically served in order to make judgments.
Does This Approach Work?
Richard Littauer, who pioneered this testing approach, started his website theuserisdrunk.com in march 2015. In time, many companies started developing trust and went after it. Many questions that were otherwise hidden came up. Firstly, is it clear to the drunk user what your website is about and what do you aim at selling just by a look? The answer to this question led to a massive shift in the design and the information portrayed.
Secondly, does the user felt welcomed as soon as he landed on the website? This could change the way you greet your visitors. Next comes whether or not a user finds a product section easily. You might not believe the outcome once you go through the drunk user testing. There are so many hidden errors that might be affecting your sales to a great extent and you are unaware. Most of the websites made huge changes after going through this.
You might receive tons of positive feedback, but there is always room for improvement in the UI design. Is your homepage welcoming enough? Do you focus more on your product features or how they are beneficial to your potential customers? All these questions can be answered and relevant changes can be done after this evaluation. If you are wondering whether or not this approach is beneficial for you then do not worry, it is!
Focus Of The Approach
Easy-to-access UI design ensures the visitor stays on your website long enough to make a sale. You cannot expect your website to magically grow if the information is not expressed well. In the end, your visitors should be your top preference and all the efforts need to be according to their comfort. The main focus here is on the needs and wants of the user. You can redesign your website on the basis of the data generated through this approach.
In a normal user survey, the users might not be completely honest with their opinion. They might say exactly what your company wants to hear. But in the case of drunk user testing, honest views and opinions can be noted. Accordingly, changes can be made on the website in order to reach the growth potential.
Benefits of Drunk User Testing
We have noticed the benefits of this completely different technique of evaluating your website in numerous ways. Earlier, we discussed Trends for Digital Marketing in 2002 to help you get a clearer picture too. Drunk user testing will help you unravel everything you missed so far. How can you expect your website to grow if you have no idea where you are lacking? If your website suitable enough for a drunk user? Answer this question with this amazing approach. Cover everything through this different and effective approach and see yourself cracking your goals. Like many different websites, it can prove to be extremely beneficial for your website.
