Let’s talk about how to grow business during a crisis. This quote by Susan Taylor should sum it all up. But just in case you want the TL;DR version, we got you covered too.
“Seeds of faith are always within us; sometimes it takes a crisis to nourish and encourage their growth.”
Susan Taylor
In times of potential trouble, the responsibilities of a leader drastically increase. Let’s be honest, going through a crisis is no cakewalk and at such times, your team is looking forward to you and your plan of action. But how exactly can you manage and motivate your team in order to perform their level best even in such drastic scenarios? Today, we will talk about everything a leader should know and do to deal with the situation at hand.
Help Them In Understanding The Scenario
As a leader, it is your responsibility to clearly explain the present scenario and what exactly the company is dealing with. If they distinctly understand the challenges being faced, they will be prepared to work accordingly. After explaining the challenges, the next step is to explain to them the way you plan on dealing with them. What does your company intend to achieve through their efforts in a particular span of time? As a leader, you cannot blindly assign them the task and expect maximum productivity if they are not aware of the plan.
Learn How to Grow Business During Crisis
As a leader, the vision should be clear in your head first in order to make it clear in theirs. Give them proper guidance and instructions about the tasks you aim at completing. They should always have an idea about the situation at the top level and its effect on the lower levels.
Be Confident and Increase Your Involvement
Always remember that you all are in this together. If you panic and stress out, you are setting a wrong impression on your team. A troubled head eventually leads to decreased productivity. Your duty as a team leader is to be confident and motivate them to deal with the situation with nothing but confidence. At such times, increasing involvement with your team will help them ease tension. For extracting the best out of them, you need to be there at all times and help them through. Even maintaining their usual productivity can be a tough challenge.
Confront Them with Possibilities
Being clear about the current situation does not imply that nothing can be done. Confront them with what is possible right now. As a leader, you should always focus on the now and what you can do with the available resources. If you as a leader, gets afraid then your fear can be terrible for your team. Even at an extreme crisis, you need to develop a positive working environment full of possibilities.
You have minimum resources but you need to get to the root of what can be done using them. Don’t completely avoid talking about the crisis but along with that talk about the plan.
Different Ways Of Dealing With Different Individuals
Your team must be full of different individuals with different mindsets. You cannot use one way to deal with all of them. That is not how a team works. You need to understand your team members and their psychological behavior well. If you do, you know exactly what works for a particular member. Take some time out to build online learning for your people.
As a leader, understanding your team well is the first step of walking them all together. Also, when you try understanding your members you will know how much workload one can handle without affecting productivity. The least you want during a crisis is decreased productivity. If someone needs help, please refer them to the nearest helpline for assistance.
So, How to Grow Business During Crisis?
These were some of the ways you can learn how to build and grow your business during Crisis. By no means is there any hard and fast rule that applies here. Firstly, you need to handle yourself well during a crisis and then focus on team leadership. Create a positive environment, work well with them, and see how they help you in walking the way out of the crisis. Stay positive and learn everything there is to know about the Go-To-Market Strategy for yourself. Encourage your team to learn as well.
