Technology and it’s Digital Marketing Trends for 2020 has consistently played an important role in effortlessly connecting people around the world from different countries to cultures. It has impacted numerous businesses and keeps reinventing itself time and time again. Easy access to the internet has led businesses to expand immensely in all these years. Half of the media we consume comes through digital platforms. With the help of these digital platforms, marketing for any business has become easy rather than the traditional way. Reaching consumers through digital channels offers several advantages over traditional marketing. The ability of the firms to reach the target audience has increased immensely.
Digital marketing is the most leading and successful way to promote and advertise your business online and get more leads. Online marketing is done through Search Engine Optimization (SEO), content marketing, videos, display advertisements, and much more.
If you want your small business to exist in this already competitive market, your business should have an online presence that rivals any other. People need to see it and take an interest in your business’s vision.
There are many tools, techniques, and platforms that help you to do digital marketing for your business. We know that algorithms keep on changing, but if you read on, you will find that the best strategies are ones that we offer as Digital Marketing Trends for 2020.
Shoppable Posts is the Future of eCommerce
Although Instagram has launched shoppable tags two years ago, in 2020 this will take an unprecedented turn for the better, as users of Instagram and Facebook are immensely increasing and seeking the web to make informed purchases. Shoppable posts are for a business profile, you can add tags to those images that you want to sponsor. The business should use these tags as they are easy to set up and it also acts as a product description for the items that are in the image and you want to sell. This will help e-commerce business to generate more e-commerce sales and traffic. This will give customers seamless online shopping experiences.
Interactive Content will become Digital Marketing Trends for 2020
Interactive content is nothing but content like stories, swipes, polls etc. which audiences can engage with your business. This content plays a major role in educating the buyer about your business and your product. Consumers want quizzes and polls, 360-degree videos from the brands to know them better and it also gives the personal touch to the buyers.
Chatbots are Truly Automated Geniuses
Chatbots will remain an important trend in the digital marketing of 2020 also. It is an AI-technology which uses immediate messaging to chat in real-time, day or night, with your customers or site visitors. According to the survey of Oracle- 80% business wants chatbots in 2020. Many customers also want chatbots as they are 24/7 available and give answers to the customers’ questions immediately and the best part is it recalls your entire buying history immediately as you visits the website and it never loses patience. This virtual assistance helps customers in solving their queries and gives them outstanding customer service.
Influencers will Dominate the Market
The most effective tool which is used to showcase Digital Marketing Trends for 2020 is Influencer Marketing. It is nothing but mouth-to-mouth publicity of a brand or a product. It focuses on using key leaders to expand their product to a large number of readers. Influencers are generally celebrities with a large number of following but these days brands are approaching Youtube and Instagram personalities who have a large number of followers who can help in spreading the word about your business or product through their social media channels. According to one research, 68% of people trust influencer’s opinions regarding any product rather than what the brand says about the product.
Video Digital Marketing Trends for 2020 Strategies
Video marketing is another important trend in digital marketing of 2020. According to research, 52% of consumers said that watching product videos makes them more confident in online purchase decisions and they can trust the brands or business. Youtube videos are not only the channel to promote videos but you can post videos on Instagram, broadcast live on Facebook, Linkedin. Videos help you to drive higher engagement.
Videos give your audience a detailed insight into your products and it helps them to understand about your business and products. You can use videos in the form of podcasts, raw videos, vlogs, 360-degree videos, stories.
Change is an integral part of all Digital Marketing Trends for 2020. However, the goal is that you keep experimenting with your ad campaigns to understand your audience in a much better way. Over time, it will help you get an edge over your competitors.