Over the last few months, email marketing tools have introduced new and distinct forms of targeting, bucketing and online marketing. Gone are the days when small businesses needed high budgets kept aside for their marketing campaigns. Today, with the use of the right marketing tools, small businesses can leverage the power of the web and grow alongside their competitors.
If you want your business to achieve success, regardless of your industry, it has become quintessential to showcase your virtual existence. Your customers need to know that you care and they can reach out to your business at any time and buy your product or service.
Email Marketing Tools Specific for your Business
Email is a marketing tool built on complex strategies that ropes in both leads and existing customers. It’s the perfect tool to send updates about your business to your customers. However, before jumping ship, there are a few things you need to first ask yourself.
- Who is your audience?
- Where is the audience likely to be found?
- What kind of content your audience finds more engaging?
- How will you deliver your customers needs most efficiently?
Once you are able to answer these questions, you will find it easier to select any email marketing tools that makes sense for your business. Remember, compared to any other marketing activity, email has a 80.5% higher engagement rate and 17% click-through rate. So, the decision of which email marketing tool makes sense for you is something you need to consider delicately. Using the right keyword tool in conjunction with the right email marketing bulk mail sender is a sureshot bullet to success.
Characteristics of Good Email Marketing Tools
- A good email marketing tool should have an easy user interface and enables you to create highly engaging email newsletters on the fly.
- It should be able to send bulk emails and should offer you multiple ways of running automated campaigns.
- It should be able to track the performance of your email marketing campaign so that you can measure essential information such as click-through-rates, open rates etc.
- The most important feature of a good email marketing tool is that it ensures that your email campaign doesn’t end up in the spam folder. Therefore, please understand how these tools change their IP addresses.
MailChimp
The most popular email marketing service provider is MailChimp. The best feature of this marketing tool is that it offers a forever free marketing plan. It comes with an easy-to-use interface that is an easy drag-and-drop email builder. It also provides simple tracking analytics for your business. It’s the ideal choice for most first-timers and it should be yours too.
MailChimp email marketing service allows you to send 12,000 emails for up to 2,000 subscribers.
ConstantContact
ConstantContact is the fastest growing email marketing service in the world. It is very easy to use this beginner-friendly tool for email marketing. It allows you to manage your email-lists, contacts, email templates, and more.
ConstantContact offers you unbeatable customer support through live chats, phone calls, email, and library for helpful resources. It also offers live seminars on email marketing, helpful for the small business to learn email marketing, and start using it like a pro. It also gives access to the free image library, Facebook ads, etc. In this marketing tool, you can choose your design templates and can also add documents, images, links, polls, etc.
Constant Connect offers you 60 days of free trial with no credit card details. Pricing starts as low as $20 per month.
Sender
It is by far the best email marketing tool for ecommerce businesses. It empowers you to stay in touch with the customers and grow your business. With the help of the Sender email marketing tool, creating automated emails is easier now than ever before.
Ecommerce businesses know that there is always a problem of writing product information in newsletters repeatedly. However with the help of Sender, you can import all your products with the product wizard feature in under a minute.
Sender offers a free plan with no credit card details, up to 2,500 subscribers with 15,000 emails/ month. Pricing starts around $9/mo.
